Brimer-Lane Publishing Group’s Healthcare and Fitness Brand

Mesquite, Texas-based Brimer-Lane Publishing Group has been synonymous with world-class industry-specific publications since 1973. And its newest brand, HealthNet Media is penetrating the healthcare and fitness market with the same broad scope that Brimer-Lane’s last brainchild, Metroplex Technology Magazine, impacted the high tech sector.

In early 2007, HealthNet Media launched Mesquite HealthNet Magazine, which is a strategically developed quarterly publication that spotlights one of the fastest growing healthcare and fitness markets in North Texas. With an estimated readership of 75,000 per quarter, Mesquite HealthNet is a slick, 4-color medium that reaches a target audience of medical and fitness professionals as well as health-conscious consumers. This dual readership concept is attracting national as well as local advertisers.

Editorially, Mesquite HealthNet’s infomarketing format is informative-yet-entertaining to read. Articles are thought provoking and zero-in on the hottest healthcare and fitness topics. While many health-related magazines use advertorial content to lower publishing costs and raise the bottom line – Mesquite HealthNet is organically written and structured to attract a comprehensive range of readers. HealthNet’s philosophy: Quality editorial attracts readers, and readers ultimately attract advertisers.

The Mesquite, Texas Market

Mesquite, Texas – located just 15 minutes from Downtown Dallas – is on the fast-track to growth as a regional healthcare and fitness leader. With an estimated 650 healthcare and fitness facilities, Mesquite is anchored by two Dallas Regional Medical Center campuses, Mesquite Specialty Hospital, Texas Cancer Center and a medical complex that’s part of the Baylor University Healthcare System.

The city’s population of nearly 140,000 residents – coupled with projected growth and a rising census in bordering communities – likewise makes the Mesquite area a major market for healthcare providers in Dallas, Garland, Rockwall and Rowlett.

The Link to Healthcare and Fitness

Aside from informative articles and features, each issue of Mesquite HealthNet includes the Healthcare and Fitness Directory, which is a categorized listing of area healthcare providers and fitness facilities. This feature is updated quarterly in order to expand the resource value and shelf life of each publication.